I’m finally doing it guys!
I’m rebranding from Ericyerke.com to a studio based brand Studio-Y. Many of you already know how big of a struggle doing this has been, while I’ve been in limbo for the past few years. Striving to find just the perfect brand, while creating work that reflects my personal beliefs, has been a bit of a personal endeavor.
This is exactly why doing this has been difficult. I think I’ve truly figured out what this photography thing is all about, to me. Hesitation has persisted, because I feel like my work finally reflects who I am. Putting myself out there, and breaking down the barricade of vulnerability is something I have struggled with in all aspects of my life.
By nature, my work is personal to me because I put all of my heart into it. By emerging from these shadows of indecision, I will continually move forward while building meaningful relationships with my clients.
For that I am accepting responsibility, with all of my imperfections, while fighting the fear of putting myself out there with my work that is such a deep part of who I am.
“Perfection is the enemy of progress.”
This quote will no longer hold me hostage, and I will operate under the fact that it is the imperfections that make us who we are.